GE Appliances

A fresh look for an iconic brand

Project overview

A vibrant brand refresh for GE Appliances that modernized its look and feel—introducing new colors, fonts, and energy—while honoring the strength and trust of its century-old legacy.

Services

Brand Refresh
Brand Guide
Print Collateral
Digital Collateral

Credits

Copywriting: 
Lauren Harris, Squiggl
Photography: 
Kylene's Photography